Since I built my very first website back in 2013 for Scratch Mommy, I’ve rebuilt it five times. Yes—five. And not because I love torturing myself with never-ending to-do lists (although, let’s be honest… I do love a good checklist).

I’ve rebuilt it because things change. I’ve changed. My business has evolved. The internet has changed. The people visiting my site expect different things than they did even just a few years ago.

I’ve learned a lot through those rebuilds—about design, user experience, strategy, SEO, branding, and myself. And now, I help other small business owners navigate those same crossroads.

So let’s talk about why you might want to consider a website refresh or rebuild of your own.

1. Your Website No Longer Reflects You

When I first started Scratch Mommy, I was a brand new mom with a dream, a passion for natural living, and a skincare business that was just beginning to bloom.

Fast-forward a few years: the skincare line took off (three retail stores, global shipping, media mentions… whew). Then the pandemic hit, and I pivoted. Now I run two content-rich blogs, work as a web designer and strategist, and collaborate with large organizations on major website overhauls.

If my website hadn’t changed along with me, it would still be telling a story I’m no longer living.

Your website is more than a digital brochure—it’s a living reflection of your brand, your values, and your voice. If it no longer feels aligned, it might be time to rebuild.

2. It’s Starting to Feel… Clunky

Be honest: do you cringe a little when you visit your own website?

Maybe it’s hard to update. Maybe it feels slow. Maybe you know there’s a better way to organize your content, but you can’t figure out how to make the tech cooperate. Or maybe it just doesn’t feel right anymore.

That’s your gut telling you something’s off. Don’t ignore it.

A website rebuild can bring clarity, confidence, and ease—not just for your audience, but for you, too.

3. Trends (and Tech) Have Changed

The way we design and experience websites today is worlds apart from 2013.

Mobile-first design is non-negotiable. People scroll differently, shop differently, and expect more seamless navigation than ever before. And tools like WordPress, plugins, themes, and SEO best practices have evolved, too.

What worked beautifully five—or even two—years ago might be holding you back now.

You’re Allowed to Outgrow Your Old Website

Your first (or second, or third…) website was what you needed then. But if you’re ready for a website that matches who you are now—one that works as hard as you do—it might be time to let the old one go.

It doesn’t mean you failed. It means you’ve grown.