Meet jess
Let’s Make Your Business Feel Lighter
Thoughtful WordPress website design for small business owners, creatives, & bloggers.
Before building websites, I was building community. With a background in psychology, education, and entrepreneurship, I’ve always been drawn to the behind-the-scenes — the places where clarity, systems, and empathy quietly make the magic happen. I started Sites by Jess because I saw too many brilliant humans overwhelmed by tech, strategy, and to-do lists. I wanted to offer calm in the chaos.

Hello, I’m Jess!
Running a business is brave work. It takes vision, grit, and more Google tabs than you can count. With thoughtful, functional WordPress websites built for small businesses, bloggers, and creatives —
I’m here to help calm the swirl.
After years of creating, pivoting, and showing up in new ways — both in my own businesses and alongside others — I’ve learned that clarity and ease aren’t luxuries… they’re lifelines.
With thoughtful systems, clear processes, and a whole lot of heart, I help you clear the clutter and come back to what matters — your purpose, your people, your peace.
You don’t have to do this alone. Let’s build a business that feels as good behind the scenes as it looks on the outside.
My Core Values
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more about jess
Building With Heart Since 2013
I’m Jess—mom, web designer, real food lover, former skincare brand founder, and forever Counting Crows fan.
I’ve been creating websites and building online businesses since 2013, and I believe your site should feel like you. Calm, clear, and built to grow with you.
I have 3 degrees: A.S. Human Services, B.S. Psychology, & M.S. Higher Education & Student Affairs.
I will forever love learning, creating, writing, cooking, singing, playing in the sun, and drinking coffee.
Some of my
Favorites Articles
Get to Know Jess
soundtrack of my life
Music is always playing in my house. It’s therapy, energy, emotion — all at once.
Typical rotation: Counting Crows, Fiona Apple, DIIV, Momma, Bob Seger, TayTay, Soccer Mommy, The 1975, Arcade Fire, Lorde, The Wombats, & much more.
My Ride-or-Dies
Nicholas – Partner in crime since 2008
Ollie – Our fun, hilarious, and often sarcastic 14-year-old
Ernie – Cutest sassy 5-year-old mini Bernedoodle
Real Talk
I’ll take real food over fast food, but I also won’t judge your fast food fry craving (because I’ll want one).
Introvert with extrovert energy (after coffee), recovering over-functioner, sometimes over-thinker but always a deep feeler.
Fun Facts
- I was once the owner of a global skincare brand with three retail stores.
- I closed that business during the pandemic, reshaped my life, and never looked back.
- Now I help brands (including my own) show up online with heart + strategy.
- I live in a quirky country house in Bloomington, IN. There’s always music playing and usually something fermenting on the counter or the oven.
- I love campfires, laughing, making my own bread, and turning leftovers into magic.
- I used to help college students figure out their lives. Now I just try to live mine with more intention.
Favorite Quote
“You should think of your energy as if it’s expensive, as if it’s like a luxury item. Not everyone can afford it.” — Taylor Swift