Dear future website owner — here’s what I want you to know…

If the thought of launching your first website makes you feel like you need a tech degree, a graphic design certification, and an entire marketing team, pause for a second.

Starting from scratch doesn’t mean you’re starting from nothing.

It means you’re starting with your vision. It means you’re starting with your voice, your values, your why.

And those? Those are the most important foundations of any great website.

Mindset Shift: You Don’t Have to Know It All

Let me be the first to tell you: you do not need to know all the jargon, platforms, or processes to get started. You don’t need to have every page outlined, every brand color selected, or every word written.

What you do need is a willingness to begin. We can work with that.

What “Starting from Scratch” Really Means

Most people think starting from scratch is a disadvantage. But it actually gives you freedom. You’re not bound by outdated content, clunky navigation, or someone else’s past decisions.

You get to create something that fits you now. Something aligned. Something intentional.

You get to ask:

• What do I want people to do when they land on my website?
• How do I want visitors to feel?
• What stories or services matter most?

These questions don’t require a degree. They require heart. And that’s something you already have.

Common Traps to Avoid

1. Over-researching and never starting. You will go down rabbit holes. That’s okay. Just don’t get stuck there.
2. Obsessing over your branding. Your colors and logo are important, but they aren’t what make your site meaningful. Start simple, evolve later.
3. Hiring before you know your needs. Sometimes, it makes sense to get help. But knowing what you need first will save you time, money, and frustration.

Tools I Love for True Beginners

I’ve worked with people at all levels of digital comfort. Here are a few beginner-friendly tools I love (and use myself):

• WordPress + Kadence Theme
  • Pros: Customizable, powerful, great for scaling.
  • Cons: Slightly steeper learning curve than drag-and-drop builders.
• Canva (for graphics)
  • Pros: Intuitive, great templates, amazing for DIYers.
  • Cons: Limited brand control unless you pay for Pro.
• Flodesk (for email)
  • Pros: Easy setup, beautiful templates.
  • Cons: Needs a bit of upfront time to understand sequences.

We can keep your tech stack simple and effective. No overwhelm required.

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Real Client Example: TVB

When I was hired by TVB (a national media organization) to rebuild their site, they were overwhelmed and unsure where to start. Their old site was bloated, hard to navigate, and outdated. What they did know was this:

• They wanted their users to find content in 3 clicks or less.
• They needed structure.
• They wanted a modern, visual site that reflected their industry.

We tackled one priority at a time. We built the skeleton first, then refined. We didn’t try to be perfect — we focused on being clear.

And you know what? It worked.

Now their site is user-friendly, beautiful, and aligned with their mission.

You can do the same.